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Win The Battle To Sell, Market, Advertise & Promote!


Bob Nelson
POWER Retailing, Inc.

See also:
marginCutting Edge Solutions for Creating a Successful Sale Event
marginThe Sales-Building Checklist
margin40 Ways To Improve Retail Profit Margins

marginIt doesn't matter how long you have been in business, your business can't survive without customers. Being able to gain your customers' attention is the most critical factor in your business success.

marginCustomers only buy because of a benefit that your business provides. It is called — WIIFM (What's in it for me?) If you make your store a more inviting place to be, people will prefer to buy from you instead of the competitors.

marginA. What benefits do you offer?

marginB. What are you doing better than your competition?

marginC. What are they doing better than you?

Trick is to Know the Competition

marginToday, there is a new tough consumer... they demand value — they love choices — they love new products — they want convenience — they want to save time -— they don't want hassle — and they enjoy fun-filled experiences.

margin1.) Design compelling customer-winning advertising

margin2.) Create eye-catching direct mailing sales letter(s)

margin3.) Use interior and exterior point-of-sale signs

margin4.) Implement distinctive ways to display stock

margin5.) Merchandise your store to get the highest response

marginThe bottom line is this: If you don't do an exceptional job of training employees... motivate customers to take action... or don't do the strongest job to sell them once you have their attention... you are cheating your company of profits it could potentially be earning.

Bullet   Be Prepared to Make Changes

Bullet   Identify Unfilled Market Niches

Bullet   Display Warmth of a Smaller Store

Bullet   Improve Your Level of Customer Service

Bullet   Utilize the Latest Business Technology

Bullet   Develop a Long Term Business Plan

marginIn the final analysis, don't ever take customers for granted. Most people have so many demands on their time… so many situations interrupting their day, with so many things on their everyday to-do lists. That's why you must communicate with them in a timely newsworthy manner with powerful messages to collectively capture their precious time.

marginBob Nelson is President of POWER Retailing. The company works with retailers to create strategic marketing and promotional plans to quickly strengthen your cash flow and financial position. Powerful solutions to improve cash flow, profit margins and the net worth of your business.


You are invited to visit POWER Retailing's Award Winning Web Site

Or to contact Bob Nelson at:

POWER Retailing, 15408 South 19th Way , Phoenix,, AZ 85048
1-800.399.1980 / 480.460.1980 — FAX 480.460.1981

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Thomas A. Faulhaber, Editor

Telephone: 617.232.6596 — FAX: 617.232.6674

Brookline, Massachusetts 02446.2822    USA

Consulting Placard

Revised: March 28, 2007 TAF

© Copyright 2007
POWER Retailing, Inc.

All rights reserved. Reproducing any of the contents of this checklist for resale or any other distribution is prohibited by copyright.

U.S. Registered Trademark: POWER Retailing — the power to take your sales to the top®